EP 18 The Layoff Stayed in Vegas, From the Couch to the Superbowl with Steve Jaffe
The guys talk to Steve Jaffe, author of the book The Layoff Journey: From Dismissal to Discovery. The discussion moves from statistics of the increasing numbers of people caught in layoffs, to some of the pitfalls of using an ATS fully screen applicants. Recovering from being caught in a layoff is a journey and this episode looks at it from 100 different angles including HR’s.
Born and raised in sunny San Diego, Steve began his writing journey at San Diego State University, where he earned a bachelor’s degree in journalism and communication. After a 25-year career in advertising and marketing—including work on the iconic “What Happens in Vegas Stays in Vegas” advertising campaign—he has returned to his writing roots. Throughout his career, Steve has built a reputation for creativity, strategic insight, and a deep understanding of human experiences. These qualities shape his approach to both his work and life, infusing his writing with authenticity, empathy, and a genuine desire to connect with others. Steve resides in Altadena, California, with his wife, two children, and a perpetually shedding dog. When he’s not writing or consulting as a marketing expert, you can find him chasing waves along the coast or carving fresh powder on the slopes—always seeking balance and adventure in his professional and personal life. Steve’s journey continues to be a testament to resilience, innovation, and the belief that sharing authentic experiences can inspire growth and lead to a deeper understanding of who we truly are.
Find Steve Jaffe’s book at: https://amzn.to/4pNZ5CZ
Learn more about Steve Jaffe at: https://thestevejaffe.com/
Learn More About Steven “Big Deal Smith” at: https://thehiringtreebook.com/
Learn More About Tony “Two Weeks’ Notice” Benjamin at: https://www.thegrangellc.com/
Thank you to MegaStarHR for their continued support. Learn more at https://www.megastarhr.com/
The guys support The Thrive Life Project. Learn more at https://www.thrivelifeproject.org/
Creators and Guests
Host
Steven "Bid Deal" Smith
Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, a full suite HR platform for small to mid-sized businesses. In March 2025, ApplicantPro became iSolved Talent Acquisition, now serving 177,000 clients and close to 9800 employees. Before the merger, ApplicantPro made the Inc 5000 list 12 years in a row, Top Places to work in Utah 3 years in a row, and Steve was named the Small Business Utah HR Achievement Award winner in May 2024. iSolved was also named an Indeed Platinum Partner in 2023, 2024, and 2025 and is one of only ten ATS platforms in the country to obtain that designation. SHRM-CP & PHR certified, Steve currently volunteers on the Utah SHRM State Council as the immediate past State Executive Director. His book, The Hiring Tree: Laws of Applicant Attraction, was released in early 2023, and has helped thousands of organizations across the country rethink their approach to hiring. If you need help understanding the principles and role of SEO, marketing, and AI when it comes to attracting job seekers, Steve provides a solid framework for hiring effectively.
Host
Tony "Two Weeks Notice" Benjamin
I am a unique HR leader with more than 20 years’ experience working for some of Utah’s oldest, fastest growing, and most well-known companies. My experience includes Superior Drilling Products, Air Medical Resource Group, Control4, Ovivo USA and Deseret Book. I am a regionally recognized authority on building successful cultures and am an alumni speaker at DisruptHR SLC and DisruptHR St. George. I have earned an MBA from the University of Phoenix, a Bachelor’s degree from Utah State University, and am a certified Professional of Human Resources (PHR). I'm married to a woman out of my league, have three brilliant kids I doesn’t deserve and, although I travel a lot, live in Vernal, Utah.
