EP 48 May the Fourth, Socks, and Why Performance Reviews Are Stuck in 1955 with Albert Foster
Tony and Steve kick off the show in full Star Wars mode — it's May the Fourth, Steve spent $19.77 on themed donuts from Lehi Bakery, and the great AT-AT pronunciation debate is finally settled (hint: Steve is wrong). The real guest of honor is Albert Foster, founder of Express Evaluations. The episode digs deep into one of HR's most stubbornly unsolved problems: why performance evaluations, invented in the 1950's, still look almost exactly the same today. Albert lays out a compelling case for why most companies are doing evaluations wrong. From the one-size-fits-all form that means nothing to the employee who fills it out, to the trap of asking "how can you improve?" Finally, how does Steve use Vader's origin story to tie everything together at the end? Tune in to find out!
Listen for Opportunity knocking in this episode.
Learn more about Express Evaluations at: https://www.expressevaluations.com/
Learn more about Fantastic Tony Benjamin at: https://www.thegrangellc.com/
Learn more about Steven “Big Deal” Smith at: https://thehiringtreebook.com/
Learn more about the books mentioned on the podcast at: https://thehiringtreebook.com/hr-life-podcast
Learn more about our sponsor MegastarHR at: https://www.megastarhr.com/
Lean more about Jobs for America's Graduates (JAG) at: https://jag.org/
Learn more about Pucks for Autism at: https://www.pucksforautism.com/
Learn more about the Thrive Life Project: https://www.thrivelifeproject.org/
Albert Foster (MHR, SPHR) is an HR professional and the Founder and CEO of Express Evaluations. His passion in HR is to help employees find joy in their employment and to help employers retain their hard-earned talent. Albert earned a master’s in human resources in 2012 from Utah State and has been in the HR world for the past 15 years as both an HR consultant and an HR director. While working as the HR director of a special service district with about 500 employees he was tasked with finding a new performance management system. After several months of searching it became clear that a product didn’t exist in the current market that encompassed both the flexibility and affordability for his company, so he decided to create his own. Albert considers himself to be an avid mountain biker, marginal golfer, and recently converted ice bather.
Listen for Opportunity knocking in this episode.
Learn more about Express Evaluations at: https://www.expressevaluations.com/
Learn more about Fantastic Tony Benjamin at: https://www.thegrangellc.com/
Learn more about Steven “Big Deal” Smith at: https://thehiringtreebook.com/
Learn more about the books mentioned on the podcast at: https://thehiringtreebook.com/hr-life-podcast
Learn more about our sponsor MegastarHR at: https://www.megastarhr.com/
Lean more about Jobs for America's Graduates (JAG) at: https://jag.org/
Learn more about Pucks for Autism at: https://www.pucksforautism.com/
Learn more about the Thrive Life Project: https://www.thrivelifeproject.org/
Albert Foster (MHR, SPHR) is an HR professional and the Founder and CEO of Express Evaluations. His passion in HR is to help employees find joy in their employment and to help employers retain their hard-earned talent. Albert earned a master’s in human resources in 2012 from Utah State and has been in the HR world for the past 15 years as both an HR consultant and an HR director. While working as the HR director of a special service district with about 500 employees he was tasked with finding a new performance management system. After several months of searching it became clear that a product didn’t exist in the current market that encompassed both the flexibility and affordability for his company, so he decided to create his own. Albert considers himself to be an avid mountain biker, marginal golfer, and recently converted ice bather.
Creators and Guests
Host
Fantastic Tony Benjamin
I am a unique HR leader with more than 20 years’ experience working for some of Utah’s oldest, fastest growing, and most well-known companies. My experience includes Superior Drilling Products, Air Medical Resource Group, Control4, Ovivo USA and Deseret Book. I am a regionally recognized authority on building successful cultures and am an alumni speaker at DisruptHR SLC and DisruptHR St. George. I have earned an MBA from the University of Phoenix, a Bachelor’s degree from Utah State University, and am a certified Professional of Human Resources (PHR). I'm married to a woman out of my league, have three brilliant kids I doesn’t deserve and, although I travel a lot, live in Vernal, Utah.
Host
Steven "Big Deal" Smith
Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, a full suite HR platform for small to mid-sized businesses. In March 2025, ApplicantPro became iSolved Talent Acquisition, now serving 177,000 clients and close to 9800 employees. Before the merger, ApplicantPro made the Inc 5000 list 12 years in a row, Top Places to work in Utah 3 years in a row, and Steve was named the Small Business Utah HR Achievement Award winner in May 2024. iSolved was also named an Indeed Platinum Partner in 2023, 2024, and 2025 and is one of only ten ATS platforms in the country to obtain that designation. SHRM-CP & PHR certified, Steve currently volunteers on the Utah SHRM State Council as the immediate past State Executive Director. His book, The Hiring Tree: Laws of Applicant Attraction, was released in early 2023, and has helped thousands of organizations across the country rethink their approach to hiring. If you need help understanding the principles and role of SEO, marketing, and AI when it comes to attracting job seekers, Steve provides a solid framework for hiring effectively.
